Who we work with
We work with a wide variety of private equity and portfolio companies across a wide variety of industry sectors. For more information about our sector experience, please do not hesitate to contact us.
UK based hotel group
Increasing business value by £180m
This mid tier hotel group was facing some tough growth challenges. Despite having occupancy rates over 80%, the revenue per room was less than £50 and there was significant margin leakage due to the over-reliance on booking intermediaries. We worked with our client on a customer engagement programme to attract a more premium guest segment paying more per night, to drive up direct bookings through investment in the brand proposition, including signature services, loyalty programmes, brand communications and the branded guest experience. Over a 12 month period to exit, the incremental business value delivered was £179m.
Asset Based Lender in the North West
Delivering growth through effective marketing
Our client is a successful asset based lender serving the SME market, with a strong desire for transformational growth through customer acquisition and growing total customer value. Having conducted an Independent Marketing Review (IMR), we identified the key growth levers and set about designing and implementing strategies and tactics to deliver the growth ambition. We conducted a Customer Intelligence programme to understand the customer journey, we worked with our client to develop and implement the marketing strategy and plan, we implemented tactical fixes to the website and digital marketing campaigns and used our Marketing Accelerator Programme to improve the overall capability of the client marketing.
Global Publishing Company
Supporting digital transformation through M&A
Our client was a traditional publisher with over 90 brands, reaching 130m people. However the publishing industry is being heavily disrupted by digital media. Our client needed to transform, rapidly. We supported our client through a programme of M&A activity to identify and acquire digital specialists in key industry verticals. Our Independent Marketing Review (IMR) process of benchmarking potential targets against 42 marketing capability areas acted as a key input to M&A decision making, ultimately ensuring that potential targets could deliver on our clients growth ambition and transformation agenda.
Want to find out more?
To find out how we can help you and your business, please get in touch