Combining logic with magic to deliver better results, faster.
What is the value of Customer Journey Mapping?
Understanding the rational and irrational choices that customers make is vital in determining the most effective marketing strategy. So journey mapping is important, but only if you can connect their journey with internal business processes, behavioural cues, and the moments that matter, experientially, and financially.
Sales and Marketing Integration: Sense or Suicide?
The lines between Sales, Marketing, Service and Operations are blurring. Customers expect companies to speak to them like they know them, speak with one voice, and deliver – immediately. But how many companies can safely say they deliver on these expectations? Not many. Why?
Where is all the (modern marketing) talent?
The gap between what customers expect and what marketeers can deliver is ever widening. Over 50% of CMOs believe they do not have the required skills in their marketing teams, so what’s the solution? Buy, Borrow or Build?
Marketing Effectiveness Clinics
ONLY 3 SLOTS REMAINING. On 28th September 2016, turntwo will be hosting a Marketing Effectiveness Clinic in London. If you have a growth challenge and are considering the role of marketing in addressing it, book a 30 minute slot with one of our partners to obtain free independent advice. There are only 16 slots available for this one day only event.
We are currently looking to fill several new roles as well as offering summer intern programmes. If you are at the top of your game and looking to work in a fast paced consulting / agency environment, please get in touch
Want to find out more?
To find out how we can help you and your business, please get in touch