We are the value transformation agency
Accelerating revenue, profit and business value for our clients
By combining the rational and emotional to deliver better results, faster.
The rise of the machines
With so much talk about artificial intelligence and machine learning, it wouldn’t be unreasonable to assume that in a few years time, we won’t be talking to a digital marketer, or a brand marketer, we’ll be talking to a robot – a machine marketer. Many would agree, but we don’t. As long as humans walk the earth and customers pay for goods and services, no-one cares about the data you used, they just see the message. The successful marketers of the future will find the right way to blend machine marketing with creativity to make their campaigns successful and deliver transformational results.
Content Marketing is the priority for 2018
Our most recent 2017 survey highlights content marketing as a key priority for 2018. No surprises given most marketers are focussed on developing and implementing successful customer engagement strategies. Whilst we agree that short videos, how to guides, informative website text and downloadable thought leadership are all good content assets, they are only effective when they reach the customer when he or she needs them. So content marketing cannot be pursued on its own. Companies need to carefully consider the inter-dependency with search marketing, social media, and customer experience design.
50% of portfolio companies do not have a clear brand position
This is a key finding in our most recent (2017) private equity survey. The impact of this does not make good reading for private equity and venture capital investors. Why? Put simply, the lack off a clear brand positioning is proven to result in a significant slowdown in company growth, an inability to attract strong talent and a higher risk of failure in both new market entry and new product launches. On the flipside however, companies with strong brands are seeing continuous growth at greater than 20% p.a. Now is the time for investors to act.
Launching Brand Effect
Brand Effect is a modular programme designed to give your brand more impact in the market – accelerating revenue, profit and value growth. It has been specifically designed for the private equity industry and portfolio companies, and is the result of four years of project learning and extensive research and analysis with over 200 companies. We believe that putting your brand on a financial foundation will change the culture and performance of your company. Our clients are typically seeing an ROI of between 250% and 500% from Brand Effect.
We are currently looking to grow our team in London. If you want to find out more about working with us, please get in touch
Want to find out more?
To find out how we can help you and your business, please get in touch